Quick Tips- Post Show Exhibit Strategy Analysis – Eli Logan Longview Texas

Postshow Exhibit Strategy Analysis

Objectives

What were the primary objectives at the show?

 

Do you feel the objectives were achieved? Please provide examples that support your answer.

 

 

Please provide suggestions for improvement.

 

 

Leads

Was the lead-collecting process (in the booth) effective?

 

 

Was the entire lead-handling process effective?

 

 

 

Out of the total number of leads, how many do you feel are “quality” leads?

 

 

 

Please provide suggestions for improvement of the lead collection and handling process.

 

 

 

 

Audience

What was the majority type of attendees at the show? Decision makers? Decision influencers? General staff?

 

 

Were the attendees visiting the booth our target audience?

 

 

 

Booth

Rate our booth appearance, staff appearance, and knowledge. Provide a grade rating of A through F and explain.

 

 

 

What was the biggest draw for the attendees that came to the booth?

 

 

 

Was the display effective?

 

 

 

Did the messaging come across clearly? Did attendees indicate that they clearly understood the message?

 

 

 

 

 

What was the most common question asked?

 

 

 

What was the most common piece of literature requested?

 

 

 

Was the booth well located?

 

 

 

What was the volume of booth traffic?

— Low

— Medium

— High

 

 

 

Please provide suggestions for improvement of the booth’s appearance, messaging, display, location, etc.

 

 

 

Promotion

Did the preshow mailing invite targeted visitors to the booth (if applicable)?

 

 

 

What was the attendees’ reaction to the promotional giveaway? Provide a grade rating of A through F and explain.

 

 

 

What were the three most popular giveaway items at the show?

 

 

 

 

Describe other promotional items you saw distributed at the show.

 

 

 

 

Please provide suggestions for improvement of the promotional item(s) the company distributed.

 

 

 

 

Speaker Presentation (if applicable)

Was the presentation effective? Explain.

 

 

 

Was all audio-visual equipment ordered in place?

 

 

Was the equipment of good quality?

 

 

 

 

Please provide suggestions for improving speaking presentations in the future.

 

 

 

 

Staff

Approximately how many attendees did you engage in conversation?

 

 

 

 

Do you feel there was enough booth staff?

 

 

 

 

Were you provided with enough training (see below)? Explain.

— Lead collecting and handling

 

 

 

 

 

— Promotional item distribution

 

 

 

 

— Handling prospects’ questions/objections

 

 

 

 

— Messaging

 

 

 

 

— Other

 

 

 

What additional training do you feel would be helpful?

 

 

 

 

Were you provided with ample information regarding your flights, accommodations, and transportation?

 

 

 

Were all of your travel arrangements in order?

 

 

 

 

Were any problems encountered while traveling?

 

 

 

 

Were you provided with ample information regarding directions for the following items? Please explain.

— Show/booth location

 

 

 

— Setup and teardown of booth

 

 

 

— Registration

 

 

 

— Shipping

 

 

 

 

— Services ordered

 

 

 

— Other

 

 

 

Please provide suggestions for improvement of the above items.

 

 

 

 

Competitors

How many competitors were there?

 

 

 

Provide the competitors’ name(s) and separate answers for each question below.

How was the competitor’s presence on the show floor?

 

 

 

 

Did the competitor hold any special events for attendees?

 

 

 

What size booth did the competitor have?

 

 

 

 

Rate the competitor’s booth appearance. Provide a grade rating of A through F and explain.

 

 

 

 

 

What products was the competitor displaying?

 

 

 

 

Did the competitor announce a new product at this show? If yes, what was it?

 

 

 

 

What type of promotional item(s) did the competitor have?

 

 

 

 

 

 

Rate the competitor’s booth staff and appearance. Provide a grade rating of A through F and explain.

 

 

 

 

Rate the competitor’s product knowledge. Provide a grade rating of A through F and explain.

 

 

 

 

Also rate the competitor’s booth appearance, staff appearance, and knowledge against the other competitors at the show. Provide a grade rating of A through F and explain.

 

 

 

 

Please provide suggestions for improvement of competitive advantages that we could employ at future shows.

 

 

 

 

Shipping

Rate the shipping instructions provided to you. Describe likes and dislikes. Provide a grade rating of A through F and explain.

 

 

 

 

 

Rate the material handling process at the show. Describe likes and dislikes. Provide a grade rating of A through F and explain.

 

 

 

 

Rate the shipping process as a whole. Describe likes and dislikes. Provide a grade rating of A through F and explain.

 

 

 

 

Please provide suggestions for shipping improvements for future shows.

By | 2017-06-17T02:26:31+00:00 June 17th, 2017|Entrepreneur Mindset|0 Comments

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