How a Distinct Brand Identity Helps This Sock and Apparel Company Stand Out

Iva Pawling is the co-founder and CEO of Richer Poorer. She sat down with Entrepreneur Network partner Jen Hacker in Hawaii to talk entrepreneurship and building her brand. Richer Poorer is innerwear that makes every day a good one: well-made, beautifully designed socks, boxer briefs and tees you can’t wait to put on and don’t want [...]

By | 2017-05-05T20:30:00+00:00 May 5th, 2017|Starting a Business|0 Comments

Generating Positive Reviews from Your Airbnb Guests

The following excerpt is from the staff of Entrepreneur Media’s book Start Your Own Travel Hosting Business. Buy it now from Amazon | Barnes & Noble | IndieBound For Airbnb and most other short-term rental services, ratings and reviews are extremely important in the decision-making process for a potential guest. Most people base their decision on several factors, including location, price, [...]

By | 2017-05-02T20:00:00+00:00 May 2nd, 2017|Starting a Business|0 Comments

How to Handle Airbnb Guests Who Break the Rules

The following excerpt is from the staff of Entrepreneur Media’s book Start Your Own Travel Hosting Business. Buy it now from Amazon | Barnes & Noble | IndieBound Airbnb is successful because it’s built a loyal and global online community that’s comprises trav­elers and hosts. Whenever someone sets up an Airbnb account and plans to be a guest at someone’s prop­erty, [...]

By | 2017-05-01T20:00:00+00:00 May 1st, 2017|Starting a Business|0 Comments

A Look at the Benefits of Money-Back Guarantees in Modern Marketing

In pursuit of gaining a competitive advantage in crowded industries, many brands offer money-back guarantees. The idea is that they build trust with customers and remove any unnecessary friction from the conversion funnel. But, are these guarantees worth the trouble? Related: Entitled to a Shipping Refund? Get Help Collecting It. Understanding the money-back guarantee We’ve all heard [...]

By | 2017-04-26T18:30:00+00:00 April 26th, 2017|Starting a Business|0 Comments

Brand New Technology Is a Double-Edged Sword

LEMKO is a premier communications software company that provides a complete mobile network at the cell site (RAN), distributing the core intelligence to the edge of the network and creating a reliable, flat IP architecture for mobile computing. Its next-generation technology eliminates costly backhaul, lowers data latency and delivers the industry’s network vision for 4G [...]

By | 2017-04-20T20:30:00+00:00 April 20th, 2017|Starting a Business|0 Comments

From Prototype to Production: 3 Things You Need To Know

It’s no secret that creating new hardware products is hard. From idea, to proof-of-concept, to functional prototype, to public launch, to production and ongoing support, every step of the way has its own pitfalls. Hardware development requires extended periods of research and development -- which, most importantly, calls for significant upfront investment to have the chance [...]

By | 2017-04-19T18:00:00+00:00 April 19th, 2017|Starting a Business|0 Comments

Essential Tips for Being a Successful Airbnb Host

The following excerpt is from the staff of Entrepreneur Media’s book Start Your Own Travel Hosting Business. Buy it now from Amazon | Barnes & Noble | IndieBound One of the first steps required when joining Airbnb or a similar service is to create a personal profile and a listing for your property on the website. Before you can effectively promote [...]

By | 2017-04-18T19:00:00+00:00 April 18th, 2017|Starting a Business|0 Comments

10 Hosting Options Beyond Airbnb

The following excerpt is from the staff of Entrepreneur Media’s book Start Your Own Travel Hosting Business. Buy it now from Amazon | Barnes & Noble | IndieBound It’s important to understand that as a potential host, you have options beyond working exclusively with Airbnb. In some cases, you may find it advantageous to work with multiple services and promote your [...]

By | 2017-04-11T18:00:00+00:00 April 11th, 2017|Starting a Business|0 Comments

Make Better Business Decisions by Seeing Where the World Is Going

Bucketfeet is a footwear company that collaborates with a global community of artists to design limited-edition shoes with the goal of sparking meaningful conversations to create a brighter world. With a network of 40,000 artists from more than 120 countries, Bucketfeet empowers artists to share their stories and perspectives using the universal language of art [...]

By | 2017-04-10T20:30:00+00:00 April 10th, 2017|Starting a Business|0 Comments

The Key Factors to Consider Before Becoming a Travel Host

The following excerpt is from the staff of Entrepreneur Media’s book Start Your Own Travel Hosting Business. Buy it now from Amazon | Barnes & Noble | IndieBound As with any business opportunity, there are a handful of prerequisites that will help lead to your success as an Airbnb host. The following are 10 important factors to consider before [...]

By | 2017-04-04T18:30:00+00:00 April 4th, 2017|Starting a Business|0 Comments