Marketing Needs To Be Connection More Than Data!

We live in a world where everything is “Big Data” or data of some sort. You see this data obsession trickle down into everything we do, especially the way we market and sell things. Recently I was at a ticketing conference in the United Kingdom giving the keynote address on the future of live ticketing [...]

By | 2017-05-09T01:45:52+00:00 May 9th, 2017|Marketing|Comments Off on Marketing Needs To Be Connection More Than Data!

Earned-Media Micro-Influencer Marketing Primer

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Big celebrities and even bigger bucks. It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media, and online influencers. These partnerships can include multi-year contracts which [...]

By | 2017-05-07T19:00:48+00:00 May 7th, 2017|Marketing|Comments Off on Earned-Media Micro-Influencer Marketing Primer

$161 Billion on Top-Funnel Marketing vs $9 Billion on Lower-Funnel: A Problem

B2B CMOs are shifting their demand marketers’ focus. Simply generating marketing-qualified leads (MQLs) is no longer enough. Marketing execs are now emphasizing down-funnel efforts that convert prospects to new customers and cross- or up-sell solutions to current customers. And, to be clear, I’m not just echoing the “marketing-driven revenue” slogans we’ve heard from all the [...]

By | 2017-05-07T18:00:37+00:00 May 7th, 2017|Marketing|Comments Off on $161 Billion on Top-Funnel Marketing vs $9 Billion on Lower-Funnel: A Problem

How to Get Referrals from Your Clients (3 “Easy” Steps)

How to Get Referrals from Your Clients (Three “Easy” Steps) Depending on how much you charge for your services and how many clients you take in at a time, learning how to get referrals could make up a large chunk of your lead generation strategy. Once you satisfy, even a handful, of your accounts—you could [...]

By | 2017-05-06T21:00:51+00:00 May 6th, 2017|Marketing|Comments Off on How to Get Referrals from Your Clients (3 “Easy” Steps)

How to Optimize Your Web Forms for More Marketing Qualified Leads

At the end of our marketing day, we want leads to fill out forms. Simple, right? Well, yes and no. It is simple if you don’t really care who is filling out your forms, but how many times does that actually happen? Rarely. As marketers and business people, we care about who is coming into [...]

By | 2017-05-05T01:35:37+00:00 May 5th, 2017|Marketing|Comments Off on How to Optimize Your Web Forms for More Marketing Qualified Leads

The Truth About Influencer Marketing

So you’ve got your eyes on a hot influencer that will take your brand to the next level. Maybe it’s a blogger with a large following; maybe it’s an industry expert with many speaking engagements coming up in the next quarter. But are they worth the fee? Will they help your brand speak to your [...]

By | 2017-05-03T22:15:59+00:00 May 3rd, 2017|Marketing|Comments Off on The Truth About Influencer Marketing

What Else Is Alexa Great For? Influencer Marketing

Earlier, we talked about how Alexa is useful for finding potential influencers and super-affiliates. Part 3 in our Alexa series is going to show you exactly how. It’s pretty easy to check engagement numbers to determine the social power of potential influencers. Site traffic is important in the assessment of both influencers and super-affiliates. Suppose [...]

By | 2017-05-03T21:44:46+00:00 May 3rd, 2017|Marketing|Comments Off on What Else Is Alexa Great For? Influencer Marketing

How To Build Successful Influencer Marketing Campaigns

Finding the right influencers to work with your brand is only one of the challenges. Ensuring that influencers create content that has the potential to move consumers to action is another. For brands interested in leveraging influencers to convince and convert customers, there is a “recipe for success”- a process that can be followed to [...]

By | 2017-05-03T00:15:54+00:00 May 3rd, 2017|Marketing|Comments Off on How To Build Successful Influencer Marketing Campaigns

How Influencers Can Help Brands Restore Trust

Americans’ trust in established institutions is at a historic low. Currently, media and businesses are ranking as slightly more trustworthy than Congress. To say consumers don’t have a lot of faith in brands or their messages right now is an understatement. Trust is fleeting, and brands need to make it a priority to build trust [...]

By | 2017-05-02T22:00:22+00:00 May 2nd, 2017|Marketing|Comments Off on How Influencers Can Help Brands Restore Trust

Lessons Learned From Fyre Festival’s Mistakes

If you were pondering through the trending hashtags on Friday like I was, you might have come across #FyreFestival. Photos from the Bahamas-based event spread like wildfire across social media on Friday, as event attendees arrived at the event to be greeted by scenes that looked better suited to a disaster movie… Fyre Festival had [...]

By | 2017-05-02T01:00:10+00:00 May 2nd, 2017|Influencer Marketing, Marketing, Social Media|Comments Off on Lessons Learned From Fyre Festival’s Mistakes