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Caught in the Middle – Eli Logan Longview Texas

by Eli Logan Longview Texas While researching additional topics for this blog, I came across this article by Mike Thimmesch, Director of Customer Engagement for Skyline Exhibits titled “37 Things a Trade Show Booth Does.” As a previous exhibitor , some of the items looked familiar. A trade show booth generates leads, welcomes customers and [...]

By | 2017-06-13T22:07:13+00:00 June 13th, 2017|Entrepreneur Mindset|0 Comments

Trade shows and how to get maximum results.

The number of companies participating in trade shows increases each year. While sales objectives are most common, trade shows also may be behavior, product, distribution, or marketing oriented. Booth exhibitions are viable and cost-effective sales tools to: Achieve new customers, in order to grow and increase profits. Introduce new products. Most of the visitors come [...]

By | 2017-05-31T22:03:16+00:00 May 31st, 2017|Articles|Comments Off on Trade shows and how to get maximum results.

Freebies Aren’t Free-How to Take a Questionable Trade Show Expense and Make Them Work for You

Freebies Aren’t Free-How to Take a Questionable Trade Show Expense and Make Them Work for You   by Eli Logan Freebies. Promotional items. Tchotchkes. Whatever the handle, they’re a hotly contested subject in the trade show industry. Freebies that are truly free to anyone walking the floor can cost exhibitors a lot of money and [...]

By | 2017-05-31T21:30:22+00:00 May 31st, 2017|Articles|Comments Off on Freebies Aren’t Free-How to Take a Questionable Trade Show Expense and Make Them Work for You

Conference or Exposition: Why Show Formats Should Influence Setting Trade Show Objectives

Conference or Exposition: Why Show Formats Should Influence Setting Trade Show Objectives   by Eli Logan Last week’s post covered who should be setting trade show objectives and when they should be set. An additional factor that should influence your trade show objectives is the format of the show and how the corresponding focus affects [...]

By | 2017-05-31T21:21:03+00:00 May 31st, 2017|Articles|Comments Off on Conference or Exposition: Why Show Formats Should Influence Setting Trade Show Objectives

How Trade Shows Can Help Launch your Business in New Industries

How Trade Shows Can Help Launch your Business in New Industries Are you a small business looking to generate more sales leads? It may be time to get vertical. At least that’s the recommendation of Entrepreneur.com contributor and Business Refinement, LLC founder Michael Kaleikini: “If you’re B2B [organization], you may wish to begin by getting [...]

By | 2017-05-31T21:16:10+00:00 May 31st, 2017|Articles|Comments Off on How Trade Shows Can Help Launch your Business in New Industries

Qualify Leads Quickly-Three Questions, 30 Seconds

Qualify Leads Quickly-Three Questions, 30 Seconds Exhibit Surveys Inc.’s annual Trade Show Trends report shows that attendees are spending more time shopping the show floor with the intent to buy. Since more and more buyers are spending time shopping on the exhibit floor, identifying and connecting with qualified attendees becomes crucial to maximizing your ROI. [...]

By | 2017-05-31T21:10:35+00:00 May 31st, 2017|Articles|Comments Off on Qualify Leads Quickly-Three Questions, 30 Seconds

Making Cuts without Incurring Losses in the Face of a down market

Making Cuts without Incurring Losses in the Face of the Downturn There are a lot of options when it comes to becoming more cost-efficient in the wake of the drop in oil prices. But studies show that companies that take progressive action, a combination of strategic moves implemented across the company, emerge from recessionary conditions [...]

By | 2017-05-31T21:08:31+00:00 May 31st, 2017|Articles|Comments Off on Making Cuts without Incurring Losses in the Face of a down market

Four Ways to Ensure Your Small Trade Show Ad Packs a Big Punch

Four Ways to Ensure Your Small Trade Show Ad Packs a Big Punch Open any trade show program and look at the ads. Or, walk the aisles and look at the banners. Depending on the size of the show, you’ll see columns wrapped with ads, escalator handrails featuring logos and event coffee cup sleeves boasting [...]

By | 2017-05-31T21:05:44+00:00 May 31st, 2017|Articles|Comments Off on Four Ways to Ensure Your Small Trade Show Ad Packs a Big Punch

Avoid Wasting Money On Trade Show Displays

Many corporations are overwhelmed by trade show displays because they consider them to be too expensive. But they acknowledge that portable shows can have an enormous benefit to their company, if solely they are in a position to acquire one inside their budget. Companies under financial stress can still discover reasonably priced booths for trade [...]

By | 2017-05-31T20:52:55+00:00 May 31st, 2017|Articles|Comments Off on Avoid Wasting Money On Trade Show Displays

Using Banners To Make A Good Impression At A Trade Show

A roll up stand is a newer sort of banner holder which makes displaying the corporate emblem a breeze with straightforward setup and mild weight. Gatherings where portable advertising and marketing media is necessary embrace however are not limited only trade show booths, conventions, and public events. These are glorious advertising and marketing alternatives and [...]

By | 2017-05-31T20:50:49+00:00 May 31st, 2017|Articles|Comments Off on Using Banners To Make A Good Impression At A Trade Show